Your No.1 Local Discount Card · ABCD

Save money
while supporting
local businesses

From exclusive discounts to free offers across ABCD's best independent businesses — your card is designed to save you more while spending local.

Get Started Know more
J
M
K
S
500+ Active Members
Join the community — FREE
50+ Partners
🎉 FREE Card
💰 Save up to 25%
500 Members
Leicester Discount Card
YOUR DISCOUNT
UP TO 25%
at 50+ local businesses in ABCD
••••••••••••2025
CARD HOLDER
Your Name Here
PLAN
FREE
VALID THRU
12/25
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Trusted by 80+ local businesses in ABCD
Membership Plans

Simple, transparent pricing

Start free today. Upgrade anytime to unlock more exclusive perks and deals across ABCD.

Free
£0
Limited time · First 500 members
  • Physical discount card by post
  • All active partner offers
  • New offer email updates
  • Support local independents
Get Free Card
Most Popular
Standard
£10 / yr
After the free period
  • Everything in Free
  • Digital card + Wallet support
  • Priority partner access
  • Monthly deals newsletter
  • 2 guest day passes / year
Get Started
Premium
£25 / yr
Best for super-savers
  • Everything in Standard
  • Exclusive member-only deals
  • Early partner access
  • Unlimited guest passes
  • Supporter wall recognition
Go Premium
Live Deals

Current offers & discounts

Search and filter to find the perfect deal near you across ABCD's independent businesses.

Area:
Min Discount: 0%+
CA
Company A
📍 St Martin's Square, City Centre
10% OFF

Flat 10% discount across all products and services. Simply show your Leicester Discount Card at the till.

🏪 In-Store
CB
Company B
📍 Evington Road
FREE

Free 330ml can drink or water bottle with any Mac purchase.

🥤 Food & Drink
LO
Locale
📍 Golden Mile, Melton Road
15% OFF

15% off your entire bill. Perfect for dining in or takeaway orders.

🍽️ Restaurant
XP
XYZ Perfumes
📍 Clarendon Park & Queens Road
£5 OFF

Buy any 50ml perfume spray bottle and receive £5 off your purchase.

🌸 Retail

⚠️ Not valid on already discounted items.

SC
Stone Coffee
📍 Allandale Road, Stoneygate
20% OFF

20% off all hot and cold drinks, Monday to Friday before 11am.

☕ Café
BK
Book Nook
📍 St Martin's Square, City Centre
25% OFF

25% off all fiction and non-fiction titles, every weekend.

📚 Retail
Simple Process

How does it work?

Three easy steps to start saving money with local businesses.

1
Sign Up & Request

Fill in the short form below. We'll send your card by post or you can collect it in person.

2
Show at Stores

Present your Leicester Discount Card when paying at any participating partner business.

3
Save & Support

Watch the savings grow while directly supporting independent local businesses in ABCD.

💡

Suggest Your Favourite Business!

We're always looking for new businesses to partner with. Want to suggest your favourite local business? Send us a message or tag us on Instagram!

✉️ Send Message 📸 Tag on Instagram
Join the Community

Get involved today

Request your free card or register your business to reach hundreds of local deal-seekers.

🎉
Request FREE Card
Posted to your door or collect in person
🏪
Business Sign Up
Join FREE — reach hundreds of local customers
Support

Frequently asked questions

Simply show your Leicester Discount Card at any participating store when paying your bill. That's all it takes!
It's completely FREE for a limited time — or for the first 500 people who sign up. Don't miss out!
Any initiative requires resources — website maintenance, hosting, card printing, and more. A small fee will be introduced to keep things running, giving you continued access to fantastic local deals across ABCD.
Easy! Fill in the Business Signup form above and one of our team will contact you to get everything set up.
Sign up and we'll post it to your address, or collect it in person from our collection point. Full details will be sent after signup.
The card is primarily in-store. Some partners do provide exclusive online discount codes for Leicester Discount Card holders — check each offer card for details.